Years of Experience Behind Every Bet

Partner with a proven leader,
trusted by millions worldwide

Programme Overview

From BetVictor’s beginnings at an East London greyhound track to a multi-brand gaming powerhouse, BVGroup is built on expertise, innovation and trust. Our portfolio spans sports betting, casino and bingo, all powered by proprietary technology and decades of industry experience.

As an affiliate partner you’ll gain access to trusted brands, high-performing products and a global audience.

Our team of over 750 professionals provides dedicated support, marketing tools and data-driven insights to help you maximise revenue and expand your reach.

For more information visit our terms and conditions.

Step 1

Create Your Account

Step 2

Agree deal with Affiliate Manager

Step 3

Account Approval

Step 4

Earn Commission!

Brands

Whilst BetVictor is our flagship B2C brand, we also provide service and support to our partner brands

Advertising, Compliance and Promotion Guidelines:

Testimonials

Here is what our partners have to say:

At The Races

"At The Races is proud to be a long-standing partner of the BV Group, with over a decade of successful collaboration. From integrating BetVictor as a partner on our app to expanding our work with BV Group brands talkSPORTBET and Betano, our relationship continues to go from strength to strength. The BV team’s commitment, energy, and ambition have been central to our shared success, and we look forward to achieving many more milestones together." www.attheraces.com

Flashscore

“Although we have only been working with BVGroup on our UK projects for a relatively short time, we can already say that everything is going great! Their team is fantastic, responding quickly and efficiently at all times, which makes everything much easier.” www.flashscore.com

RacingTV

“All the brands we work with at BVGroup convert well with our audience. This includes a long-standing partnership with BetVictor for many years and more recently talkSPORT BET and Betano. The team are on hand to help with any queries and are always quick to respond, which we value very highly.” www.racingtv.com

SpoTower

"Having proudly partnered with Betvictor for six years, I can confidently say they are an exceptional collaborator in the industry. Their consistent dedication to great communication and unwavering transparency has been fundamental to our shared success. Furthermore, their professional and dedicated team consistently works to deliver a truly high-quality and market-leading product. This strong combination of people, ethics, and product excellence makes them a partner I wholeheartedly recommend." 10bestcasino.amazonslots.ca

Natural Intelligence

"Working with BV Group has been an exceptional experience. Throughout our partnership, both Belen and Graeme have demonstrated a high level of professionalism, responsiveness, and industry expertise. The collaboration has been smooth, transparent, and of genuine value. BV Group’s commitment to quality and long-term partnership has made them one of the most reliable operators we work with." online-casinos.firevegas.com

Moonshot

"Working with BetVictor has been a positive experience from an affiliate perspective. The brand offers a polished and trustworthy environment with a strong industry reputation, which makes it appealing for a wide range of players. Their intuitive interface, competitive sportsbook offering, and well-presented casino products contribute to a solid user experience that is easy to communicate and promote. BetVictor’s professionalism and transparent affiliate operations help create a smooth and reliable partnership." www.ontario.conquestador.com

Optival

"Working with BVGroup has always been a genuinely positive experience. Their team is responsive, professional, and consistently brings smart, practical solutions that move things forward. We value the relationship and look forward to continuing our collaboration for many more years."

Steken

"BVG have been fantastic partners to us at BettingLounge. They’re responsive, supportive, and always quick to assist whenever we need anything. Their contribution has played a strong role in helping us at grow, and we genuinely value the collaboration. We’d confidently recommend partnering with them. Big thanks to the entire team for the consistent support!"

Which Bingo

"Working with BV Group has been a genuinely great experience for both Gambling.com and WhichBingo.co.uk. Their team is always professional, open, and easy to collaborate with, and they consistently show a real commitment to responsible gaming. Our strong relationship with BV Group has made the partnership not just productive, but truly enjoyable." www.whichbingo.co.uk

Bingoport

"BingoPort and the BV Group have been part of a successful partnership for over a decade and the relationship continues to strengthen. Not only does the BV Group offer competitive commercials for partners but they also provide a compelling range of products within their brands that helps create a fantastic environment for player retention and consistent commission earns. BingoPort is excited to grow this partnership further with both new and legacy brands from within the BV Group." www.bingoport.co.uk

FAQ

Any questions we may answer for you?

What is the BVGroup Affiliate Programme?

The BVGroup Affiliate Programme allows partners to promote our portfolio of sportsbook, casino and bingo brands and earn commission on referred customers. Once approved, you’ll receive access to tracking links, reporting tools, marketing assets and ongoing support from our affiliate team.

Which brands can I promote?

You will have access to our full suite of casino and sportsbook brands. Brand availability may differ by market and licence. Full details are provided within the affiliate portal once your account is live.

How do I join the programme?

Simply complete the online registration form here. We will then review your application. You will be notified via email once a decision has been made.

How long does approval take?

We aim to review all applications within 3-5 working days. If additional information is required, one of our team members will contact you.

How does tracking work?

Once approved, you’ll receive unique tracking links to use across your channels. These links ensure that all traffic and customer activity is accurately attributed to your account.

How is commission calculated?

Commission is based on the agreed model in your contract (e.g., revenue share, CPA or hybrid). Detailed information on commission structures is available inside the affiliate portal or from your affiliate manager.

When are commission payments made?

Payments are issued monthly. A minimum payment threshold of £500 applies.

Which payment methods do you offer?

We currently offer payment via bank transfer.

Do you provide marketing materials?

Yes. Approved affiliates can access banners, logos, landing pages and other assets within the affiliate portal. Custom materials may be available upon request.

Who can I contact for support?

Your assigned affiliate manager will be your main point of contact. You can also reach our team via the support email listed in the portal.

What happens if I violate the programme terms?

Violations, including misleading advertising or targeting prohibited markets, may result in suspension or permanent closure of your account. Any outstanding commissions may be withheld if a breach is confirmed.

Can I have multiple websites?

Yes. You can promote our brands across multiple approved websites or channels. All channels must be registered with us and comply with our marketing guidelines.

How do I update my account details?

You can update your personal information, payment details and promotional channels directly in the affiliate portal. Certain changes may require additional verification.

Where can I read the full Affiliate T&C’s?