BVGroup Affiliates

Menu

Alberta

Advertising, Promotion and Compliance Guidelines

< Home

Who Regulates BVGroup in Alberta?

BV (Canada) Limited (“BVGroup”) holds a remote operating licence from the Alberta Gaming, Liquor and Cannabis Commission of Alberta (AGLC) pursuant to an agreement with Alberta iGaming Corporation (AiGC). Advertising and promotional activities undertaken by BVGroup, or you, on behalf of BVGroup, are regulated by the: 

  • Personal Information Protection and Electronic Documents Act (“PIPEDA”) 
  • Alberta’s Personal Information Protection Act (PIPA) 
    Canadian Code of Advertising Standards (ASC);  
  • Competition Bureau Canada; 
  • Alberta Gaming, Liquor and Cannabis Commission of Alberta (“AGLC”); and 
  • Alberta iGaming Corporation (“AiGC”). 

To ensure compliance with the above licence and regulatory obligations, all affiliate advertising of BVGroup must be as set out in this document. 

What is the BVGroup Affiliate Team doing to ensure compliance?

  • Communicating relevant changes to affiliates when required; 
  • Appointing a dedicated Affiliate Security and Compliance Officer; 
  • Working closely with the BVGroup Legal, Compliance and Risk Team; 
  • Updating our Affiliate Terms and Conditions; 
  • Reviewing all affiliate websites/social media pages promoting the ” BVGroup” brand on a constant basis; 
  • Providing compliant creative for the Affiliate to use on its site, available within the Affiliate Programme. 

On which media is Affiliate Content impacted by the AGLC and AiGC?

Including (but not limited to): 

  • websites; 
  • social media; 
  • banners; 
  • in-game ads; 
  • hyperlinks; 
  • promotional codes; 
  • E-promotions; 
  • paid ads on Facebook, X, Instagram, etc; 
  • posts on Facebook, X, Instagram, etc; 
  • websites made to look like editorial content; and 
  • blog spots. 

What else does the AGLC and AiGC require?

Here are the concrete “at a minimum” requirements currently reflected in the AGLC’s Standards:  

 Advertising, marketing, and communications shall not:  

  • Be based on themes or language that primarily appeals to minors. 
  • Appear adjacent to youth-oriented locations (e.g., schools).  
  • Use figures likely to appeal to minors (including cartoon characters, celebrities, influencers). 
  • Use active/retired athletes except for responsible gambling advocacy. 
  • Use individuals who are minors to promote gaming. 
  • Appear in media primarily directed at minors. 
  • Exploit vulnerabilities of high-risk persons or otherwise glorify gaming. 
  • Entice or attract known high-risk players—measures must be taken to avoid this.

In addition to this; 

Affiliates must not: 

  • Offer, advertise, or promote: 
  • Bonuses 
  • Free bets 
  • Welcome offers 
  • Odds boosts 
  • “Bet & Get”, “Risk-Free”, etc. 
  • Anything else that might be considered an Inducement 
  • Use call-to-action language implying an inducement 
    (e.g. “Sign up now and get…”, “Claim your bonus”) 

 Further to this, the AiGC requires that all affiliates; 

  • Display the official AiGC logo alongside the operator’s logo on their site.  
  • Use only the approved logos from the AiGC logo suite, without modification.  
  • Adhere to AiGC /ALGC advertising and marketing policies (responsible gambling, age-gating, jurisdiction targeting, etc.) 

What are the BVGroup brand requirements?

All BVGroup branding on the affiliate site must include: 

  • Correct BVGroup branding (as set out in our brand suite);  

 We have a range of fully compliant banners available in your affiliate account in the following location, should you wish to use our own GIF/JPEGs: 

Marketing Tools/Creative Search/ BVGroup (product). 

If you are unsure of anything, please email: [email protected], where we will review any creative/posts/imagery.

BVGroup Creatives Examples

  • The logos displayed here are the only logos on-brand and approved by BVGroup. 
  • If your BVGroup banners don’t have the font, structure and CTA button colour of the displayed above, then please update. 
  • Please ensure all Social Media posts include the terms as laid out in the example  

*Neglecting to maintain correct and on-brand BVGroup creative can result in account closure and commission withheld* 

What happens if BVGroup receives a complaint about an affiliate advert?

In accordance with Clause 2.7. of the Affiliate Terms and Conditions: 

If we receive a complaint from a customer or a third party, you warrant that you will:  

  1. provide us with all information about the complaint as soon as commercially possible, and in any event, within 24 hours of you receiving notice of the complaint  
  2. immediately cease the conduct which caused the complaint after you acquire any form of knowledge of that conduct. 
    We reserve all of our rights in relation to Customer or third-party complaints.

What happens if the Affiliate Fails to Comply with the Regulations and/or the Affiliate Terms and Conditions?

BVGroup may: 

  • Close the Affiliate’s account; 
  • Withhold further commission; 
  • Require reimbursement of any fine imposed on BVGroup as a result of the Affiliate’s actions. 
Scroll to Top