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Who Regulates BV Gaming Limited Brands in Ireland?

BV Gaming Limited holds a remote operator licence from the Gambling Regulatory Authority of Ireland licenced and regulated as an online gambling operator for Remote Betting in Ireland. Advertising and promotional activities undertaken by BV Gaming Limited, or you, on behalf of BV Gaming Limited, and regulated by: 

  • Advertising Standards Authority Ireland (ASAI) 
  • Broadcasting Authority of Ireland (BAI) 

To ensure compliance with the above licence and regulatory obligations, all affiliate advertising of “BV Gaming Limited” brands must be as set out in this document. 

What are our Licence Objectives?

BV Gaming Limited must: 

  • Keep gambling crime free  
  • Protect children, young persons, and vulnerable persons  
  • Ensure gambling is legal, decent, honest and truthful. 

What is BV (Gaming) Limited Affiliate Team Doing to Ensure Compliance?

  • Communicating regulatory and operational changes to affiliates. 
  • Appointing a dedicated Affiliate Security & Compliance Officer. 
  • Working closely with BV Gaming Limited Legal, Compliance and Risk Teams. 
  • Updating Affiliate Terms & Conditions to reflect Ireland requirements. 
  • Continually reviewing affiliate websites and social media promoting BV Gaming Limited brand. 
  • Providing fully compliant creative assets through the Affiliate Programme. 

What Affiliate Content Is Impacted by Advertising Rules?

Any applicable advertising codes from the following mediums are regulated (including but not limited to): 

  • Websites
  • Social media
  • Static and dynamic banners
  • In‑game ads
  • Hyperlinks
  • Promotional codes
  • E‑promotions and email campaigns
  • Paid Facebook or other social ads
  • Tweets or X-posts
  • Advertorial-style websites
  • Blog posts 

 Advertising Requirements   

Affiliates must not: 

  • Create a sense of urgency (e.g., “Bet Now” during live events or push-like messaging).
  • Trivialise gambling or promote excessive or repetitive play.
  • No targeting minors (e.g no imagery, themes, language, or characters that appeal primarily to minors.
  • Misrepresent risk or control (e.g., avoid “Risk-Free Bonus” claims).
  • Reference or portray problem gambling behaviour, such as chasing losses.
  • Over-emphasise financial incentives or money-motivated reasons to gamble.
  • Permit access to free‑to‑play games by children or individuals under 18.
  • Operate any social media page without an 18+ age gate. 

 Required Terms for All Adverts  

All adverts—whether created by BV Gaming Limited or an affiliate—must: 

  • Display full terms and conditions on the landing page. 
  • Include significant terms clearly on banners and promotional assets. 
  • Ensure full terms are no more than one click away.
  • Include a clear and prominent link to full T&Cs in search ads and small banners.
  • Include a short link to T&Cs in social media posts (or embed an image with T&Cs).
  • State wagering requirements, deposit/withdrawal limits, validity dates, and key restrictions.
  • Display required responsible gambling details, including: 
    • “18+”
    • “T&Cs Apply” 
    • gamblingcare.ie
    • Safer Gambling Message e.g., Please Gamble Responsibly 
  • Specify whether the promotion is for New Customers or Existing Customers. 
  • Detail any additional restrictions (e.g., “card payments only”). 

 Sample Advert Wording (Deposit Match Promotion) 

18+ | New Customers Only | Opt in & bet €10+ (odds 2.00+) on any Horse Racing market | Get €60 in Horse Racing Free Bets | Free bets expire 7 days after issue | T&Cs Apply | Please Gamble Responsibly | gamblingcare.ie. 

Significant terms must be hyperlinked to the promotional landing page. 

What are the BVGroup brand requirements?

All offers displayed on an affiliate site must include: 

  • Correct offer title 
  • Correct offer details 
  • Correct BV Gaming Limited branding and logos 
  • All relevant offer terms 

We have a range of fully compliant banners available in your affiliate account in the following location should you wish to use our own GIF/JPEGs 

Marketing Tools/Creative Search/ BV Gaming Limited (product) 

If you are unsure of anything, please email: [email protected], where we will review any creative/posts/imagery.

BVGroup Creatives Examples

  • The logos displayed here are the only logos on-brand and approved by BV Gaming Limited. 
  • If your BV Gaming Limited banners don’t have the font, structure and CTA button colour of the displayed above then please update. 
  • Please ensure all Social Media posts include the terms as laid out in the example. 

*Neglect to maintain correct and on-brand BV Gaming Limited creative can result in account closure and commission held* 

What Happens If BV Gaming Limited Receives a Complaint About an Affiliate Advert?

In accordance with Clause 5.3. of the Affiliate Terms and Conditions: 

If we receive a complaint from a customer or a third party, you warrant that you will:  

  1. provide us with all information about the complaint as soon as commercially possible, and in any event, within 24 hours of you receiving notice of the complaint  
  2. immediately cease the conduct which caused the complaint after you acquire any form of knowledge of that conduct. 
    We reserve all of our rights in relation to Customer or third-party complaints.

What happens if the Affiliate Fails to Comply with the Regulations and/or the Affiliate Terms and Conditions?

If an affiliate breaches regulatory requirements or the Affiliate Terms & Conditions, BV Gaming Limited may: 

  • Close the affiliate account 
  • Withhold future commission payments 
  • Seek reimbursement for any regulatory fine resulting from the affiliate’s actions 
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