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Advertising, Promotion and Compliance Guidelines

Who Regulates BV (Gibraltar) Limited Brands in ROW?

BV (Gibraltar) Limited holds a remote operator licence from Government of Gibraltar regulated by the Gibraltar Gambling Commissioner. Advertising and promotional activities undertaken by BV (Gibraltar) Limited, or you, on behalf of BV (Gibraltar) Limited, and regulated by:

Gibraltar Remote Technical and Operating Standards (RTOS);
The Generic Code;
General Data Protection Regulations (GDPR);

To ensure compliance with the above licence and regulatory obligations, all affiliate advertising of “BV (Gibraltar) Limited” brands must be as set out in this document.

What are our Licence Objectives?

BV (Gibraltar) Limited must:

Keep gambling crime free
Protect children, young persons, and vulnerable persons
Ensure gambling is conducted in a fair, responsible, and open way

What is BV (Gibraltar) Limited Affiliate Team Doing to Ensure Compliance?

Communicating regulatory and operational changes to affiliates.
Appointing a dedicated Affiliate Security & Compliance Officer.
Working closely with BV (Gibraltar) Limited Legal, Compliance and Risk Teams.
Updating Affiliate Terms & Conditions to reflect Gibraltar requirements.
Continually reviewing affiliate websites and social media promoting BV (Gibraltar) Limited brand.
Providing fully compliant creative assets through the Affiliate Programme.

What Affiliate Content Is Impacted by Advertising Rules?

Any applicable advertising codes from the following mediums are regulated (including but not limited to):

Websites
Social media
Static and dynamic banners
Ingame ads
Hyperlinks
Promotional codes
Promotions and email campaigns
Paid Facebook or other social ads
Tweets or X-posts
Advertorial-style websites
Blog posts

Advertising Requirements

Affiliates must not:

Create a sense of urgency (e.g., “Bet Now” during live events or push-like messaging).
Trivialise gambling or promote excessive or repetitive play.
No targeting minors (e.g no imagery, themes, language, or characters that appeal primarily to minors.
Misrepresent risk or control (e.g., avoid “Risk-Free Bonus” claims).
Reference or portray problem gambling behaviour, such as chasing losses.
Over-emphasise financial incentives or money-motivated reasons to gamble.
Permit access to free‑to‑play games by children or individuals under 18.
Operate any social media page without an 18+ age gate.

Required Terms for All Adverts

All adverts—whether created by BV (Gibraltar) Limited or an affiliate—must:

Display full terms and conditions on the landing page.
Include significant terms clearly on banners and promotional assets.
Ensure full terms are no more than one click away.
Include a clear and prominent link to full T&Cs in search ads and small banners.
Include a short link to T&Cs in social media posts (or embed an image with T&Cs).
State wagering requirements, deposit/withdrawal limits, validity dates, and key restrictions.
Display required responsible gambling details, including:
“18+/19+”
“T&Cs Apply”
responsiblegambling.org / gamblingcare.ie
Specify whether the promotion is for New Customers or Existing Customers.
Detail any additional restrictions (e.g., “card payments only”).

Sample Advert Wording (Deposit Match Promotion)

Significant terms must be hyperlinked to the promotional landing page.

What are BV (Gibraltar) Limited brand requirements?

All offers displayed on an affiliate site must include:

Correct offer title
Correct offer details
Correct BV (Gibraltar) Limited branding and logos
All relevant offer terms

We have a range of fully compliant banners available in your affiliate account in the following location should you wish to use our own GIF/JPEGs

Marketing Tools/Creative Search/ BV (Gibraltar) Limited (product)

If you are unsure on anything then please email: [email protected] where we will review any creative/posts/imagery

BV (Gibraltar) Limited Creatives Examples

The logos displayed here are the only logos on-brand and approved by BV (Gibraltar) Limited.
If your BV (Gibraltar) Limited banners don’t have the font, structure and CTA button colour of the displayed above then please update.
Please ensure all Social Media posts include the terms as laid out in the example.

Neglect to maintain correct and on-brand BV (Gibraltar) Limited creative can result in account closure and commission held

What Happens If BV (Gibraltar) Limited Receives a Complaint About an Affiliate Advert?

In accordance with Clause 2.7. of the Affiliate Terms & Conditions:

If we receive a complaint from a customer or a third party, you warrant that you will:

Provide us with all information about the complaint as soon as commercially possible, and in any event, within 24 hours of you receiving notice of the complaint
Immediately cease the conduct which caused the complaint after you acquire any form of knowledge of that conduct.
We reserve all of our rights in relation to Customer or third-party complaints.

What happens if the Affiliate Fails to Comply with the Regulations and/or the Affiliate Terms and Conditions?

If an affiliate breaches regulatory requirements or the Affiliate Terms & Conditions, BV (Gibraltar) Limited may:

Close the affiliate account
Withhold future commission payments
Seek reimbursement for any regulatory fine resulting from the affiliate’s actions